BREW 141 - The Business of Brewing

Credit(s): 2

Prerequisite(s): admission to the Brewing Science and Brewery Operations program, and instructor’s consent.
This course covers the basic business practices needed for starting and managing a brewery inclusive of regulatory considerations, forms of ownership, human resources, marketing and finance. (Spring Semester)

Course Learning Outcomes: Upon completion of the course, students will be able to

Demonstrate knowledge of the various regulatory bodies overseeing breweries in Montana and the current regulations of the three tier system.
Demonstrate working knowledge of production, quality control and inventory management.Identify forms of business ownership, and the pros/cons of each in consideration of opening a brewery.
Discuss the four management functions of planning, organizing, leading and controlling as related to brewery operations.
Utilize specific techniques for hiring, retaining, and motivating a work force.
Identify strategies for development of an introductory marketing plan.
Discuss the basic concepts related to the planning and tracking of financial resources.
Develop a comprehensive business plan for brewery start-up.