BMKT 131 - Introduction to Social Media Marketing

Credit(s): 3

Prerequisite(s): BMKT 225.
This course will introduce students to the world of social networking as a marketing tool for any business. Students will become familiar with Facebook, Twitter, Linkedin, and other social networking venues available. Students will also explore the tools available for Web 2.0. (Spring Semester)

Course Learning Outcomes: Upon completion of the course, students will be able to

Explain concepts, tools, and best practices of social media marketing, along with branding.
Use Facebook, Instagram, and Twitter.
Create a social media marketing plan.
Apply social media analytics in order to develop a marketing plan and improve web content and engagement.