Dec 02, 2023  
2023-2024 Academic Catalog 
2023-2024 Academic Catalog
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BMKT 130 - Search Engine Marketing

Credit(s): 3

Search engine marketing includes an introduction to the structure and function of search engine marketing; analysis of consumer markets and online habits; production, planning, and development of online identity; social responsibility; search engine algorithms and values; and creating the source code. (Spring Semester)

Course Learning Outcomes: Upon completion of the course, students will be able to
  • Distinguish among goods, products, and services
  • Outline issues marketers consider in deciding how many market segments to target.
  • Discuss how marketers measure the success of a Web site.
  • Compare and contrast marketing techniques.
  • Integrate current technology into Search Engine Marketing.
  • Alter the existing source code to target common search engine algorithms.

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