BMKT 130 - Search Engine Marketing

Credit(s): 3

Search engine marketing includes an introduction to the structure and function of search engine marketing; analysis of consumer markets and online habits; production, planning, and development of online identity; social responsibility; search engine algorithms and values; and creating the source code. (Spring Semester)

Course Learning Outcomes: Upon completion of the course, students will be able to

Distinguish among goods, products, and services
Outline issues marketers consider in deciding how many market segments to target.
Discuss how marketers measure the success of a Web site.
Compare and contrast marketing techniques.
Integrate current technology into Search Engine Marketing.
Alter the existing source code to target common search engine algorithms.