BMGT 210 - Small Business Entrepreneurship

Credit(s): 3

This course is a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a “how-to” perspective, with many practical examples and applications from the business world. (Fall and Spring Semesters)

Course Learning Outcomes: Upon completion of the course, students will be able to

Define what is meant by the term small business and explain some of the current problems faced by small business owners.
Review the steps involved in the procedure recommended for going into business.
Compare the advantages/disadvantages of starting a new business, buying an existing one, or buying a franchise.
Describe the marketing concept and explain how it can be used by a small business.
Discuss the laws that affect recruiting, selection, and development of managers and employees in the small business.
Explain how to choose a location for various types of businesses and explain how to set up and use performance standards.
Explain the management function of control and how managers exercise control in a small business.
Describe the growing role of technology in business and how technology has affected small business operations.