BMKT 131 - Introduction to Social Media Marketing

Credit(s): 3

Prerequisite(s): BMKT 225.
This course will introduce students to the world of social networking as a marketing tool for any business. Students will become familiar with key social media platforms. Students will also explore the tools available for Web 2.0. (Spring Semester)

Course Learning Outcomes: Upon completion of the course, students will be able to

Explain concepts, tools, and best practices of social media marketing and branding.
Use key social media platforms.
Create a social media marketing plan.
Apply social media analytics in order to develop a marketing plan and improve web content and engagement.