Social Media Marketing, CTS

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This certificate of technical studies program is designed for those who want to learn and/or improve skills in social media marketing and use those skills to enhance a new or existing business. Most courses in this certificate can be applied to the AAS Business Administration and AAS Small Business Management programs.

Program Outcomes

Upon completion of this program, students will be able to

Analyze a comprehensive marketing plan;
Use social media marketing to support a comprehensive marketing plan;
Use a variety of social media marketing tools; and
Write content intended for use in social media marketing tools.

Required Courses

Fall Semester

BMGT 205C - Professional Business Communication Credit(s): 3 *
BMKT 225 - Marketing Credit(s): 3
GDSN 149 - Digital Imaging I Credit(s): 3

First Semester Total: 9

Spring Semester

BMKT 130 - Search Engine Marketing Credit(s): 3
BMKT 131 - Introduction to Social Media Marketing Credit(s): 3 *
BMKT 132 - Writing for Web Marketing Credit(s): 3 *

Second Semester Total: 9

Total Credits: 18

Program Information

The courses may be taken in one semester or across several semesters.
Courses are offered in a mix of face-to-face, hybrid or fully online.
All required courses must be taken for a letter grade. No courses may be taken on a Satisfactory/Unsatisfactory (S/U) basis.

Advising Information:

For more information about this program, contact an advisor.

Academic Advisor
Jori Bullemer
LRC 129
(406) 756-3905
jbullemer@fvcc.edu