BMKT 225 - Marketing

Credit(s): 3

This course is an introduction to the structure and function of marketing inclusive of the analysis of consumer and industrial markets. Students study the four primary elements of marketing - product, place, price and promotion, and use these to develop a comprehensive marketing plan. The material also includes consideration of ethics and social responsibility as related to the marketing function. (Fall and Spring Semesters)

Course Learning Outcomes

Distinguish among products, goods, and services.
Explain the concept of creating value and the value exchange.
Identify ways to segment a market and strategies.
Discuss buying behavior and the impact on the marketing mix.
Outline issues marketers consider in deciding how many market segments to target.
Describe how industrial and consumer products are classified and how they differ.
Identify and explain both the marketing mix inclusive of product, place, price and promotion.
Identify economic characteristics marketers consider in evaluating various markets.
Apply concepts of marketing information as it relates to a marketing plan including research, data compilation interpretation, and evaluation.
Develop a comprehensive marketing plan.