Nov 30, 2020  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog Archived Catalog

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BMKT 225 - Marketing


Credit(s): 3

This course is an introduction to the structure and function of marketing inclusive of the analysis of consumer and industrial markets.  Students study the four primary elements of marketing - product, place, price and promotion, and use these to develop a comprehensive marketing plan.  The material also includes consideration of ethics and social responsibility as related to the marketing function. (Fall and Spring Semesters)



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